Before You Buy A Business, Make Sure It's The Right One

Most buyers don't struggle to find businesses to buy, they struggle to identify which of the businesses they find are genuinely worth pursuing, what they're really worth, and how to structure the finance so that the deal actually works.

You only need to buy one business to change your life, but to do that, it must be making significant profits and good have cash flow when you buy it. But to find the right business to buy, you'll most likely need to review dozens of opportunities...or as the saying goes "kiss a lot of frogs."

That's why buying a business is partly a numbers game, which means you'll need to widen your search and review enough businesses (both broker led and off-market deals) to make it happen, but then you'll need to learn how to separate those businesses worth pursuing, from those that aren't worth your time.

This is when the real challenge starts, which is at the point when you finally find a business that looks promising. This is when most first-time business buyers start asking themselves the same questions:

  • Is this actually a good deal?
  • What is the business really worth?
  • Am I about to overpay on price?
  • What risks am I not seeing?
  • And how do I structure and finance the acquisition, so the deal actually happens?

These are the questions that stop most first-time buyers in their tracks. But these questions don't have to stop you if you have a mentor to guide you through the steps to buy your first business.

Because these are the exact same questions I help my clients answer every week.

"He clearly knows this space inside and out!"

"I had the opportunity to have a conversation with Russ. He brought an extraordinary depth of knowledge and real world experience to our conversation.

His insights were backed by examples from his own experiences of running, selling and buying businesses. He brings a level of thoroughness that’s all too rare in the business acquisition education. Every point he made was grounded in practical detail.

He clearly knows this space inside and out. I have since gone on to check out and buy some of the excel based analysis tools that he has developed - like the amazing AcquiCalc tool. This tool is a must have if you are serious about buying a business. Thank you, Russ!” Victor - UK

I bought a £1.6M business in an industry I knew nothing about

As a Chartered Accountant who has bought, built and sold businesses, and structured deals on both sides of the table, I know what separates a great acquisition from a costly mistake.

The £1.6m turnover business I bought was a fitted furniture company.

I knew nothing about fitted furniture when I bought the business, but it had 27 employees who ran the day-to-day operations without me. That only works when you focus on buying the right business — not just any business.

I've also grown an elderly care business from £300k in sales and barely surviving, to £1.1m turnover company with over £100k in profit.

I've sold businesses too — once as a motivated seller, and once on seller finance — so I know exactly what's going through the seller's mind when you're sitting across the table.

And I've lost deals too. I once had a £2m-turnover civil engineering business with £250k cash flow under offer. This deal was 100% financed at £480k, with £260k on seller finance. When this deal fell apart, I learned more from the mistakes I made than almost any other.

But I’ve also faced challenges far bigger than a deal to buy a business going wrong.

I bought and built a business, then sold it after surviving a life-threatening illness. And when you’ve been through that, you realise something most buyers don’t:”

"The wrong deal might cost you money — but it won’t kill you."

What will hurt you is going in blind, overpaying, or structuring it the wrong way.

That perspective is what I bring to your business buying process, so you can move forward with clarity, structure the deal properly, and avoid the costly mistakes that most first-time buyers make.

"It’s definitely helped with the confidence side of things..."

He’s one of the most caring mentors that I think I’ve come across, he really genuinely cares about you succeeding…

"it’s definitely helped with the confidence side of things…explaining what the actual benefits would be to the seller, so understanding that side of it…it helps me definitely build my confidence with it already just by explaining the other side." Sam - UK

Most First-Time Buyers Get Stuck at the Same Four Points

  • Valuation — not knowing what a business is truly worth or how to work it out.
  • Due diligence — not knowing what to look for, or worse, what to look out for.
  • Deal structure — using too much of your own cash than you needed to, because you didn't know how to use the business and seller to fund the purchase.
  • Confidence — hesitating at the critical moment and watching the deal disappear.

Buying a Business Isn’t About Finding the Perfect Deal

In my experience, buyers don't fail because they can't find a good business to buy, they fail because they don't actually know what to do when they find one.

But you have to find one first, and the best deals rarely appear on the open market. So, knowing where to look and how to approach sellers directly, puts you ahead of every other buyer waiting for a broker listing to appear.

Buying a business is about knowing how to:

  • Find the right businesses to buy, including those that are never publicly advertised.
  • Recognise a good business quickly, and walking away from a bad one even quicker.
  • Understand the numbers properly to evaluate the business, spot the assets that can fund your acquisition, value it correctly, and spot the early red flags.
  • Structure the deal so the business and seller fund as much of the purchase price as possible.
  • Move forward with confidence, without second-guessing every decision.

If You're the Right Fit, Here's What We'll Work Through Together

This isn't a mentorship full of theory, it's a one-to-one mentorship, hands-on, practical and grounded in real-world experience — the kind that only comes from having had skin in the game.

  • How to evaluate whether the cash flow is real, and whether it's strong enough to fund the acquisition, service the debt, and pay you from day one.
  • How to structure deals using seller finance, so you buy with as little of your own cash as possible and de-risk the acquisition.
  • How to assess whether a business will run without you from day one, so you buy a business and not a job.
  • How to avoid the common and costly mistakes that derail first-time buyers.
  • How to move forward decisively, without second-guessing every step.

What stood out to me was his ability to quickly identify and diagnose the gaps in my knowledge...

Russell was very knowledgeable and very kind. He was also highly astute
and perceptive.

What stood out to me was his ability to quickly identify and
diagnose the gaps in my knowledge. He matched his advice accordingly, to me as
a unique individual, without any wasted time.

Lauren, UK

This Is Only For You If:

Because I'm working with people on a 1-to-1 basis, I can only work with a small number of people at a time, so this has to be the right fit for both of us, which means it will only work if:

  1. You're serious about buying a business in the next 3–6 months, and not still thinking about it.
  2. You're ready to take action, not just learn.
  3. You're open to being challenged, even if it means walking away from a deal you've already fallen in love with.
  4. You are looking for a one-to-one mentorship, where the mentor will guide you to your first business purchase.

Here’s What Happens Next

It's a straightforward process to make sure we're the right fit before we commit to working together. Enter your name and email below to apply.

I only work with a small number of people at a time who are serious about buying a business in the next 3–6 months. If spaces are currently full, you’ll be added to the waiting list and given priority when the next spot opens.

"I highly recommend anyone to go and learn from him as he’s a phenomenal teacher..."

"I first saw Russell on youtube, and although a bit skeptical in the beginning, I still went ahead and bought his course; I am so happy i did because he is a phenomenal teacher who keeps things simple and easy to understand; especially because he’s a qualified accountant he makes accounting easy.

Throughout the course I learned how to go and buy a business through seller financing (which is something I looked to learn for a long time) but he also teaches other ways to acquire a business: he’s very knowledgeable with skin in the game. Not only is the course great, he’s also very fast and clear when he answered all the questions I had after I enquired a business I wanted to buy.

Russell’s support is unmatched. Overall I’m grateful Russell created the course and very happy I bought it because it gave me the confidence to go and apply all his teaching in real life: I highly recommend anyone to go and learn from him as he’s a phenomenal teacher." Sho – UK

It's just worth its weight in gold just having sombody to talk to...

"I've not had this straight forward answer... just these last two questions that you've answered..it's just worth its weight in gold just having sombody to talk to." Paul M - UK