• How You Value Million-Pound Businesses
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How To Value a Business Quickly With Confidence

How To Value a Business Quickly With Confidence

Learn how to value a business quickly and how to interpret business financials, to be confident when you negotiate to buy a business.

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"if you’re on the fence of buying his course, buy his course it’s brilliant…it’s a great course, it will definitely help you with everything that you need to know.” -Sam – UK

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How To Value a Business Quickly With Confidence

How To Value a Business Quickly With Confidence

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£199.00 GBP
£199.00 GBP
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Why Most Buyers Never Buy

You’re ready to buy a business, but don't know how to value a business and you want to avoid over-paying.

Here’s the hard truth: Many potential buyers lack the confidence to begin negotiating. They get stuck before they meet the owner:

  • ❌ Not knowing what financial records to ask for.
  • ❌ They don't get financial statements. They also don’t know how to start figuring out the business's real value.
  • ❌ They don't know how to interpret the financial information or how to spot red flags.
  • ❌ Get lost in jargon and in deciding on what profits to use for valuing a business. EBIT or EBITDA?
  • ❌ Not understanding what impacts business valuation can lead to poor decisions. It's important to know when to avoid buying a business or when to walk away.
  • ❌ Not knowing the point to meet the owner. They lack confidence negotiating the purchase price.
  • ❌ They fear they might over-pay for the business.

💣 The result? Years pass. You’re still stuck in your day job. And the dream of owning a million-pound business fades.

Turn Data into Deals

Picture closing your first deal. See the clear numbers, no doubts, and feel the confidence. You have maximum leverage.

When you understand business valuations you can:

  • ✅ Make sure you have the right reports, statements, and schedules to value a business. Also, look out for any red flags.
  • ✅ Know what the numbers mean and how they tell the real story.
  • ✅ Knowwhat factors affect a business'svalue. This way,youwon'tbuy the wrong business oroverpayfor the right one.
  • ✅ Move faster and close deals, before competitors move in.
  • ✅ Check business financials. Focus on key ratios, trends, and unusual patterns. These factors help spot successful companies versus failing ones.
  • ✅ Use a step-by-step process to value a business that can be applied to every opportunity.
  • ✅ Avoid the businesses that you should never buy, and know when to walk away.
  • ✅ Find the right time to meet the owner. Arrive with strong valuations and complete confidence in your numbers.

This is how serious buyers buy million-pound businesses at the right valuation.

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How To Value a Business Quickly With Confidence

How To Value a Business Quickly With Confidence

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"In terms of value, your course is outstanding!"

"In terms of value, your course is outstanding!…yours I thought was sensational value…I love your spreadsheet, I think it’s just like gold…I just really like the way that you teach, I loved it…for me your course overall value, ease of learning, it’s the best one that I’ve done!"
Tanya – Australia

"It’s definitely helped with the confidence side of things..."

"it’s definitely helped with the confidence side of things…explaining what the actual benefits would be to the seller, so understanding that side of it…it helps me definitely build my confidence with it already just by explaining the other side."
Sam – UK

"I highly recommend anyone to go and learn from him as he’s a phenomenal teacher..."

"I first saw Russell on youtube, and although a bit skeptical in the beginning, I still went ahead and bought his course; I am so happy i did because he is a phenomenal teacher who keeps things simple and easy to understand; especially because he’s a qualified accountant he makes accounting easy. Throughout the course I learned how to go and buy a business through seller financing (which is something i looked to learn for a long time) but he also teaches other ways to acquire a business: he’s very knowledgeable with skin in the game. Not only is the course great, he’s also very fast and clear when he answered all the questions i had after i enquired a business i wanted to buy. Russell’s support is unmatched. Overall I’m grateful Russell created the course and very happy i bought it because it gave me the confidence to go and apply all his teaching in real life: I highly recommend anyone to go and learn from him as he’s a phenomenal teacher."
Sho – UK

Valuation Isn’t Just The Maths—It’s Your Safety Net

Imagine this…

You agree to buy a million-pound business armed with nothing but a "Wing and a Prayer". Everything looks rosy—until cash flow dries up and hidden liabilities surface.

When you’ve overpaid, sudden surprises become your problem to solve, and your asset to lose.

But when you master the financials and business valuation...

  • You hold the power, not the risk. Every number you uncover builds your negotiating leverage.
  • Hidden losses? You spot them in advance and adjust your offer—or walk away.
  • Reveal which businesses can weather the storm, instead of relying on hopeful guesses.
  • Understand Deal-breakers? You see red flags before you ever start negotiations.

This isn’t just crunching spreadsheets. You can relax knowing you won’t overpay, get blindsided, or lose confidence in your purchase.

Discover the formulas and decision rules that make every valuation a winning deal.

Join the course and value million-pound businesses like a pro.

Supercharge Your Deal-Making—and Save More Every Step of the Way

Why stick to one module? Each extra step gives you bigger savings. You also receive a free valuation and acquisition funding calculator, AcquiCalc. It automates your valuations and funding calculations for deals. Check out all the modules below.

  • Secure Your Foundations - Invest in any one step for £199.
  • Build Momentum - Invest in a second step and unlock 10% off: invest in both modules for £358 (save £40).
  • Gain Clearer Vision - With three steps, enjoy 15% off: £507 for three power-packed modules (save £90).
  • Command the Conversation - Invest in four modules and get 25% off—£597 (save £199).
  • Own the Complete System - Go all in and invest in all 5 Steps and receive a full 35% discount—only £647. Plus: AcquiCalc is yours FREE (a £98 value)!

All five steps plus free AcquiCalc cost £647. You save £446 and get instant access to the best valuation tool available.

Why stop halfway? Each extra module boosts your skills and increases your savings. When you choose the full suite, you gain the essential tool to value seven-figure deals with one click.

Get the Complete System & Free AcquiCalc → £647

How You Successfully Buy a Million-Pound Business

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How to Value a Million-Pound Business (So You Don’t Overpay)

Knowing how to value a business accurately is key when buying a million-pound business. It helps you avoid overpaying.

There are two key parts to valuing any business:

  • Its financial performance.
  • The underlying characteristics of the business (and the owner).

Both play a big role in understanding its true worth.

You’ll find out what financial information to ask for. You’ll learn to read the business’s profit and loss, balance sheet, and cash flow. You’ll also understand how to interpret these figures correctly. This step of the course helps you assess a business’s financial health. That’s why this step of the course focuses on giving you the tools to confidently assess a business’s financial health - Buy AcquiCalc to make valuing a business a breeze.

But numbers alone aren’t enough. You’ll find the main factors that affect a business’s value. These factors include reliance on the owner, customer loyalty, team strength, systems, and more. Once you understand these, you’ll know exactly what to look for and what questions to ask.

In Step 4, we explore how to find these traits. This way, you can make smart choices and negotiate like a pro.

Here’s what you’ll learn in this step to buy a million-pound business:

  • ✅ How to find businesses that are not already for sale.
  • ✅ How to quickly research and evaluate businesses for sale online or with a business broker.
  • ✅ How to choose the type of business to buy.
  • ✅ Learn about the types of business to avoid.
  • ✅ Normal markets vs growing markets vs declining markets.
  • ✅ How to quickly assess a business.
  • ✅ How to deal with business brokers.

By the end of this step, you'll know where to look, what to avoid, and how to take charge of your business search. You won’t need to wait for brokers or waste time.

  • Fast video learning.
  • Free support community.
  • 30-day money-back guarantee.

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How To Value a Business Quickly With Confidence

How To Value a Business Quickly With Confidence

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"It’s so refreshing to actually get proper support for a product and your wish list answered too..."

"you are a star...It’s a pity there isn’t more around like you – it’s so refreshing to actually get proper support for a product and your wish list answered too!!"
Angela – UK

"I found Russell’s course to be extremely comprehensive, easy to follow, and fantastic value..."

"I found Russell’s course to be extremely comprehensive, easy to follow, and fantastic value. It’s a great course to start with if you are new to buying a business for little to no money down. I also highly recommend Russell’s Business Purchasing Funding System software – it’s an excellent resource for determining the profitability of the business and its capacity to fund its own acquisition. I have no hesitation in recommending this course!"
Tanya K – Australia

"I most certainly would not hesitate in recommending they contact you..."

"It was so nice speaking to you and your guidance is very much appreciated...I most certainly would not hesitate in recommending they contact you. Yet again many thanks for your advice and help."
Julie Write – UK

"Russell’s advice was exactly what I needed — practical, insightful, and grounded inreal-world experience..."

"Russell’s advice was exactly what I needed — practical, insightful, and grounded in real-world experience. Within minutes, he cut through the noise and helped me focus on what truly mattered in a complex business acquisition I was exploring. His ability to spot red flags, ask the right questions, and offer clear, balanced guidance was invaluable. He brings a level of clarity and calm that only comes from deep experience. I’d highly recommend him to anyone in the healthcare sector navigating high-stakes decisions."
Nial - UK

Who Is This Course For?

  • ✅ You want to be an entrepreneur.
  • ✅ You want to buy an existing million-pound business.
  • ✅ You already own a business and you want to expand by buying another million-pound business or competitor.
  • ✅ You don't have enough money to buy a million-pound business.
  • ✅ You don't know the right questions to ask business owners.
  • ✅ You're not sure about how to read business financials or even what financials to ask for.
  • ✅ You don't know how to value a business, and you are worried about paying too much for a business.

Who This Course Is NOT For?

  • ❌ You are not open to new ideas.
  • ❌ You are looking to start a business instead of buying an existing one.
  • ❌ You are the type of person who likes to join courses & groups and make others feel bad for not knowing as much as you do.
  • ❌ You're not interested in buying an existing million-pound business.
  • ❌ You don't want to explore how to spend less of your own money versus other people's money when you buy a million-pound business.

How I Bought My Million-Pound Business

I negotiated to buy a civil engineering firm with £2M in revenue. I agreed on a deal for £500k, even though the seller wanted £850k. The structure?

  • The seller financed £260k. We agreed on this in 10-15 minutes, which included time to explain seller finance. The business would pay this amount over 5 years at 0% interest. The business would secure the loan on its assets. They did not need a personal guarantee.
  • £50k for a 10% share of the deal - they agreed to run the business using their sector knowledge.
  • I secured £60k in asset finance without difficulty - even though I didn’t own the business at the time.
  • I arranged £120k in invoice discounting - It took the most time, but I managed it even though I didn't own the business.
  • £10k of my own cash - just 2% of the price.

It was creative. Elegant. Smart.
But I lost it to a cash buyer.

I made a mistake. I took too long to arrange the invoice discounting finance. Then, the cash buyer swooped in with an extra £100k cash offer. Because of that, I lost the deal. I recommend reaching out to off-market business owners to steer clear of this problem.

💡 Lesson learned? The deal only works when the seller feels motivated — not you, but you need to move fast. What I should have done was ask the seller to increase the seller-finance part of the purchase price.

I stayed patient, but I became a motivated buyer.

I didn’t want to lose another deal, so I rushed into using a bank loan on my next deal. This was a £1.6 million revenue-fitted furniture business. The structure:

  • £100k seller finance - this helped to close the gap between the bank loan and the cash I had in my other business.
  • I took out a £170k bank loan - this meant handling the deal as an asset purchase. It created an administrative nightmare. I had to transfer agreements, employment contracts, banking, and customer credit card payments. I also faced loan guarantees and many bank hurdles.
  • I had £80k cash from another business - I was lucky to have it. But looking back, I became a motivated buyer. You should avoid this. That is why building a deal pipeline is important.

It worked, but the hoops I jumped through for the bank were brutal:

  • 📑 Personal guarantees - with the risk of losing my home.
  • 📑 Security - this included property and a government-backed scheme. Banks rarely lend without security.
  • 📑 Too many financial projections and credit checks can be a problem - Banks won’t approve loans if you or your business score poorly on credit checks.
  • 📑 Previous business ownership/experience - I was lucky to have this, but you may not. There is a way around it, but it's another hoop to jump through.
  • 📑 The deal needed an asset purchase since banks typically don’t lend against shares. This makes the transfer process more complex. Individual assets and contracts might need specific transfer formalities, which can cause delays. Plus some sellers may not even agree to this type of sale in any case.

Today? I wouldn’t take the same route again. Seller financing is faster, cleaner, and keeps you in control.

Are You Ready to Value Like a Pro?
Stop second-guessing your numbers—gain the clarity, speed, and confidence to win every deal.
Get Instant Access...Enroll today and transform financial fog into strategic advantage.

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How To Value a Business Quickly With Confidence

How To Value a Business Quickly With Confidence

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Frequently Asked Questions

The 'How to Value a Business' course is designed for ambitious individuals—whether you're just getting started or already in business—who want to buy an existing 7-figure company. You'll learn how to value a business, so you avoid overpaying or buying a bad deal. No prior experience needed.
Yes! You getlifetime access to all course content. You can revisit the videos anytime, as often as you like—plus, all future updates are included free.
Instantly. As soon as your payment is complete, you'll receive immediate access to the entire course, so you can start learning right away.
Access starts the moment you enrol, and you’ll have lifetime access across all your devices. Go at your own pace and revisit any module whenever you need it.
YouTube is great—but it’s a maze of fragmented content. You’ll spend weeks trying to piece it all together, and often miss crucial details or waste time on low-value tips. This course gives you a clear, proven roadmap—step-by-step—so you avoid the biggest mistakes and make smart buying decisions quickly. And remember this, you don't know what you don't know. Plus, you’ll get access to a private community support group for personalised support, inspiration, and accountability. That’s something YouTube can’t give you.
Yes! The course is fully mobile-friendly. You can watch lessons from your smartphone, tablet, or desktop—and even listen to them in the car. *Just don’t watch the screen if you're the one driving!*
No problem. While the course uses UK-based examples, the principles—like seller financing, valuation, negotiation, and due diligence—are universal. Buyers from many countries have applied these strategies successfully, and customers from USA and Australia have bought the course.
Not at all. If you also buy AcquiCalc the 'how to value a business calculator', which does the hard work for you, you'll be able to simply plug-in numbers from the profit and loss and balance sheet, and it shows you the valuation and financing options—no spreadsheet expertise required.

100% Money Back Guarantee for 30-Days

Buy with confidence! Our risk-free guarantee means you have nothing to lose. I get that buying any product or service feels like buying a house unseen. So, I’m letting you check it out first. Dive in and test-drive first. Take your time. It might take you 29 minutes or even 29 days. Either way, you’ll find it offers real value.

If you're not completely happy with what you find, just email support@bowraven.com with “Gimme my money.” I’ll refund you every penny—no fuss, no questions. This isn’t a gamble; it’s my promise that you’ll leave empowered, not tied down by buyer’s remorse. Your success—and your peace of mind—is everything.

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