Skip to product information
1 of 1

What Questions Should Be Asked Before Buying a Business

What Questions Should Be Asked Before Buying a Business

Knowing what questions should be asked before buying a business can expose hidden risks, reveal the seller’s motivation for selling, and give you the confidence to strike the right deal.

Testimonial image

"if you’re on the fence of buying his course, buy his course it’s brilliant…it’s a great course, it will definitely help you with everything that you need to know.” -Sam – UK

Item added to your cart

What Questions Should Be Asked Before Buying a Business

What Questions Should Be Asked Before Buying a Business

£199.00

View cart (1) Check out
Regular price £199.00 GBP
Regular price Sale price £199.00 GBP
Sale Sold out

“I first saw Russell on youtube, and although a bit skeptical in the beginning, I still went ahead and bought his course; I am so happy i did because he is a phenomenal teacher who keeps things simple and easy to understand...” Sho – UK

View full details

Flying Blind in Seller Meetings

You walk into that first meeting to buy a business hoping for transparency—only to find:

  • ❌ Vague, rehearsed answers that gloss over the real seller's motive.
  • ❌ You struggle to create rapport with the seller.
  • ❌ Lack confidence to even approach sellers.
  • ❌ You freeze with imposter syndrome with the fear sellers will discover you've never bought a business before.
  • ❌ You don't know where to begin with what questions should be asked before buying a business.

💣 The result? Years pass. You’re still stuck in your day job. And your dream of owning a million-pound business fades.

Master the Seller Conversation

Enter every neotiation with confidence and with a proven question blueprint to:

  • ✅ Expose the owner’s genuine reason for selling—your ultimate negotiation advantage.
  • ✅ Build rapport so owners open up honestly about operations, culture, and plans.
  • ✅ Build trust so the seller will want to sell their business to you and be more likely to agree to seller financing.
  • ✅ Drill down on financials, team structure, and growth drivers before they become surprises.
  • ✅ Spot business 'valuation drivers' and uncover hidden liabilities then to walk away with confidence.
  • ✅ Command every meeting with your “Buying an Existing Business Checklist,” turning casual chats into deal-closing conversations.

This is how serious buyers get serious businesses.

Item added to your cart

What Questions Should Be Asked Before Buying a Business

What Questions Should Be Asked Before Buying a Business

View cart (1) Check out

Buying a business isn’t risky when you follow a proven step-by-step process

You’ll feel totally confident evaluating and negotiating the right deal.

Go from unsure to unstoppable — confidently buy a million-pound business using my 5-step blueprint.

The safest way to learn business buying — designed for professionals who’ve never bought a business before.

Having bought my own million-pound business from someone using seller financing, I help high-achieving professionals who feel overwhelmed by the idea of buying a business and afraid of making a costly mistake go from confused and stuck to confidently buying a million-pound business with zero guesswork — even if they’ve never done it before.

You're tired of the 9–5 and want out — but you don't know where to start, I’ll show you how to go from stuck in your career to owning a profitable business that pays you — without needing a huge deposit or a startup idea.

You want to buy a business, but you’re unsure how to value it, fund it, or negotiate the deal. I’ve been there — and having bought a business that had £1.6m in revenue, I can help you go from second-guessing everything to closing your first deal with total confidence, using a proven 5-step framework.

"In terms of value, your course is outstanding!"

"In terms of value, your course is outstanding!…yours I thought was sensational value…I love your spreadsheet, I think it’s just like gold…I just really like the way that you teach, I loved it…for me your course overall value, ease of learning, it’s the best one that I’ve done!"

"It’s definitely helped with the confidence side of things..."

"it’s definitely helped with the confidence side of things…explaining what the actual benefits would be to the seller, so understanding that side of it…it helps me definitely build my confidence with it already just by explaining the other side."

"I highly recommend anyone to go and learn from him as he’s a phenomenal teacher..."

"I first saw Russell on youtube, and although a bit skeptical in the beginning, I still went ahead and bought his course; I am so happy i did because he is a phenomenal teacher who keeps things simple and easy to understand; especially because he’s a qualified accountant he makes accounting easy. Throughout the course I learned how to go and buy a business through seller financing (which is something i looked to learn for a long time) but he also teaches other ways to acquire a business: he’s very knowledgeable with skin in the game. Not only is the course great, he’s also very fast and clear when he answered all the questions i had after i enquired a business i wanted to buy. Russell’s support is unmatched. Overall I’m grateful Russell created the course and very happy i bought it because it gave me the confidence to go and apply all his teaching in real life: I highly recommend anyone to go and learn from him as he’s a phenomenal teacher."

What Questions To Ask The Owner About Them And Their Business

Asking the right questions is essential—not just to understand how the business operates and accurately assess its value, but also to build trust with the owner and uncover their true motivation for selling.

This step is about more than just information-gathering—it’s about building rapport, gaining insight, and opening up honest conversations that can lead to a smoother deal.

To help you navigate this step with confidence, you’ll receive my “Buying an Existing Business Checklist”—a ready-to-use list of key questions to ask the owner, covering everything from operations and team dynamics to financials and future plans.

Having the right questions to hand means you’ll look like a pro, spot red flags early, and make more informed decisions.

Here’s what you’ll learn in this step to buy a million-pound business:

  • ✅ Important questions to ask about the business owner.
  • ✅ Learn the key questions to ask about the business.
  • ✅ How to build rapport with a business owner.
  • ✅ Why building rapport is key to buying a million-pound business.
  • ✅ Free PDF Buying an Existing Business Checklist of questions.
  • ✅ How to discover an owner’s real motivation for selling, and why this is important.
  • ✅ Why you need to focus on motivation vs money.
  • ✅ How to negotiate a great deal.

By the end of this step, you’ll know how to confidently lead conversations with sellers and uncover the insights needed to negotiate smarter.

  • Fast video learning.
  • Free PDF Template negotiation tips.
  • Free PDF 50+ Questions to ask sellers.
  • Free support community.
  • 30-day money back guarantee.

Item added to your cart

What Questions Should Be Asked Before Buying a Business

What Questions Should Be Asked Before Buying a Business

View cart (1) Check out

"It’s so refreshing to actually get proper support for a product and your wish list answered too..."

"you are a star...It’s a pity there isn’t more around like you – it’s so refreshing to actually get proper support for a product and your wish list answered too!!"

"I found Russell’s course to be extremely comprehensive, easy to follow, and fantastic value..."

"I found Russell’s course to be extremely comprehensive, easy to follow, and fantastic value. It’s a great course to start with if you are new to buying a business for little to no money down. I also highly recommend Russell’s Business Purchasing Funding System software – it’s an excellent resource for determining the profitability of the business and its capacity to fund its own acquisition. I have no hesitation in recommending this course!"

"I most certainly would not hesitate in recommending they contact you..."

"It was so nice speaking to you and your guidance is very much appreciated...I most certainly would not hesitate in recommending they contact you. Yet again many thanks for your advice and help."

"Russell’s advice was exactly what I needed — practical, insightful, and grounded inreal-world experience..."

"Russell’s advice was exactly what I needed — practical, insightful, and grounded in real-world experience. Within minutes, he cut through the noise and helped me focus on what truly mattered in a complex business acquisition I was exploring. His ability to spot red flags, ask the right questions, and offer clear, balanced guidance was invaluable. He brings a level of clarity and calm that only comes from deep experience. I’d highly recommend him to anyone in the healthcare sector navigating high-stakes decisions."

Who Is This Course For?

  • ✅ You want to be an entrepreneur.
  • ✅ You want to buy an existing million-pound business.
  • ✅ You already own a business and you want to expand by buying another million-pound business or competitor.
  • ✅ You don't know the right questions to ask business owners.
  • ✅ You're not sure about how to read business financials or even what financials to ask for.

Who This Course Is NOT For?

  • ❌ You are not open to new ideas.
  • ❌ You are looking to start a business instead of buying an existing one.
  • ❌ You are the type of person who likes to join courses & groups and make others feel bad for not knowing as much as you do.
  • ❌ You're not interested in buying an existing million-pound business.
  • ❌ You don't want to explore how to spend less of your own money versus other people's money when you buy a million-pound business.

Are You Ready to Find Businesses Like a Pro?
Stop guessing what’s really going on—arm yourself with the exact questions that uncover true motivations, expose hidden risks, and build instant trust.

Unlock Your Question Blueprint...Get instant access to the “Buying an Existing Business Checklist” and start asking the right questions today.

Item added to your cart

What Questions Should Be Asked Before Buying a Business

What Questions Should Be Asked Before Buying a Business

View cart (1) Check out

Frequently Asked Questions

The 'what questions to ask' course is designed for ambitious individuals—whether you're just getting started or already in business—who want to buy an existing 7-figure company. You'll learn how to confidently negotiate with owners and to the right questions, so you avoid overpaying or buying a bad deal. No prior experience needed.
Yes! You getlifetime access to all course content. You can revisit the videos anytime, as often as you like—plus, all future updates are included free.
Instantly. As soon as your payment is complete, you'll receive immediate access to the entire course, so you can start learning right away.
Access starts the moment you enrol, and you’ll have lifetime access across all your devices. Go at your own pace and revisit any module whenever you need it.
YouTube is great—but it’s a maze of fragmented content. You’ll spend weeks trying to piece it all together, and often miss crucial details or waste time on low-value tips. This course gives you a clear, proven roadmap—step-by-step—so you avoid the biggest mistakes and make smart buying decisions quickly. And remember this, you don't know what you don't know. Plus, you’ll get access to a private community support group for personalised support, inspiration, and accountability. That’s something YouTube can’t give you.
Yes! The course is fully mobile-friendly. You can watch lessons from your smartphone, tablet, or desktop—and even listen to them in the car. *Just don’t watch the screen if you're the one driving!*
No problem. While the course uses UK-based examples, the principles—like seller financing, valuation, negotiation, and due diligence—are universal. Buyers from many countries have applied these strategies successfully, and customers from USA and Australia have bought the course.

100% Money Back Guarantee for 30-Days

Buy with confidence! Our risk-free guarantee means you have nothing to lose. I get that buying any product or service feels like buying a house unseen. So, I’m letting you check it out first. Dive in and test-drive first. Take your time. It might take you 29 minutes or even 29 days. Either way, you’ll find it offers real value.

If you're not completely happy with what you find, just email support@bowraven.com with “Gimme my money.” I’ll refund you every penny—no fuss, no questions. This isn’t a gamble; it’s my promise that you’ll leave empowered, not tied down by buyer’s remorse. Your success—and your peace of mind—is everything.

Customer Reviews

Be the first to write a review
0%
(0)
0%
(0)
0%
(0)
0%
(0)
0%
(0)